Last updated: June 2025
At Rent the Look, your privacy is not just important — it's fundamental to how we build trust and do business. This Privacy Policy outlines how we collect, use, store, and protect your information when you use our website, mobile app, or services.
By accessing or using Rent the Look, you agree to the terms of this Privacy Policy.
1. What Information We Collect
We collect two types of information:
a) Personal Information
Information that identifies you as an individual, such as:
- Full Name
- Mobile Number
- Email Address
- Delivery Address(es)
- Payment Details (via Razorpay – we do not store card data)
- Order History
- Device & IP Information (for fraud prevention)
b) Non-Personal Information
Data that does not directly identify you:
- Pages visited
- Browsing patterns
- Referral source
- Location (city level, for delivery estimation)
- Wishlist or cart activity
2. How We Collect Information
We collect your data in the following ways:
- During Checkout (Guest or Logged In): When you place an order, we collect your name, contact details, address, and order information.
- Account Creation: If you register, we store your login credentials and saved addresses.
- Wishlist & Orders: When you favorite a product or rent it.
- Support Interactions: When you reach out to us via WhatsApp, email, or chat.
- Cookies & Tracking: Through web cookies, pixel tags, and third-party tools (e.g., Google Analytics).
3. Why We Collect Your Information
We use your data to:
- Process and deliver your rental orders
- Schedule pickups
- Issue security deposit refunds
- Send booking confirmations and return reminders
- Notify you about wishlist item availability
- Provide customer support
- Prevent fraud or misuse
- Improve site performance and personalization
- Show you relevant products or promotions
We never sell your data to third parties.
4. How We Use Your Information
Purpose
- To process orders
- To communicate updates
- To offer support
- To prevent fraud
- To improve site experience
- To notify about availability
Data Used
- Name, address, contact, outfit details
- Phone number, email
- Chat/email records
- IP address, device ID
- Clicks, bounce rates
- Wishlist data
Legal Basis
- Contractual necessity
- Legitimate interest
- Consent
- Legal obligation
- Legitimate interest
- Consent
5. Payments & Security
All payments are processed securely via Razorpay, a PCI-DSS compliant payment gateway. Rent the Look does not store your full credit/debit card or UPI credentials.
We encrypt all sensitive data in transit and implement technical safeguards such as:
- SSL encryption
- Secure cloud storage
- Session-based inventory locks
- Timed login sessions
6. Cookies & Tracking Tools
We use cookies and third-party tracking tools (like Google Analytics, Meta Pixel) to:
- Understand how visitors use the site
- Personalize product recommendations
- Track cart and wishlist behavior
- Optimize performance
You can control cookie preferences via your browser or device settings.
7. Guest Checkout Data
Even if you don't create an account, we collect basic details (name, contact, address) during checkout to fulfill your order.
Guest users receive all standard order communications (WhatsApp, SMS, email), and your data is retained only as long as needed for legal/accounting purposes.
8. Data Retention
We retain your personal data only for as long as necessary:
Data Type
- Order Details
- Wishlist Items
- Support Interactions
- Guest Checkout Info
- Account Info
Retention Period
- 5 years (tax & audit requirement)
- Until manually deleted or 12 months of inactivity
- 12 months
- 6 months post-return
- Until deleted by the user
You can request account deletion anytime by emailing us at privacy@rentthelook.in.
9. Third-Party Sharing
We only share your data with:
- Delivery partners (e.g., for address and phone number)
- Razorpay for payment processing
- Customer support tools (WhatsApp Business, CRM tools)
- Legal authorities, only if required by law
We never sell, rent, or trade your data for advertising purposes.
10. Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate data
- Delete your data (account deletion)
- Restrict or object to processing
- Withdraw consent (for marketing, wishlist alerts)
- Request data portability
To exercise your rights, email: privacy@rentthelook.in. We respond within 7 working days.
11. Marketing & Communication Preferences
We may occasionally contact you for:
- Special offers
- Wishlist back-in-stock alerts
- New launches
- Rental reminders
You can unsubscribe or manage your preferences anytime via:
- Email footer link
- WhatsApp opt-out
- Profile settings
We respect your inbox.
12. Data Security Practices
We follow strong technical, administrative, and physical safeguards to protect your information. Our systems are monitored regularly and all data access is restricted to trained staff.
Examples:
- Role-based access control (RBAC)
- End-to-end encryption
- Regular data audits
- Firewalls and malware scanning
13. Children's Privacy
Our services are not directed to children under 18. We do not knowingly collect personal data from minors. If you believe your child has provided us information, contact us for immediate deletion.
14. Policy Updates
We may update this Privacy Policy to reflect changes in law, services, or feedback. The "last updated" date at the top will always reflect the latest version.
For major updates, we'll notify users via email or site banners.
15. Contact Us
If you have questions about this Privacy Policy or how your data is handled, contact:
- 📧 Email: privacy@rentthelook.in
- 📍 Address: Rent the Look, Gurgaon, India
